We are experiencing the influence of AI in our daily lives and retail is not missing out.
Development is AI monitoring and analysis is providing retails, brands and shoppers with exciting benefits. The shopper behaviour and journey can be anonymously monitored, with personal information including gender, assumed age (via height) and assumed decision making (via navigation tracking).
All of this data can be used to improve store layout design, navigational wayfinding and heatmaps.
A recent visit to Euro CIS 2024, led to discovery into how AI can be used to monitor product freshness and shelf condition. Cameras built into a display are constantly inspecting the product for signs of deterioration or damage and reporting to store colleagues.
Other areas of AI use include self checkout monitoring, with dedicated cameras reviewing the transactional process and identifying shopper mistakes or theft attempts.
